Client Overview

Client Name: Martin Cuthbert Landscapes
Industry: Landscaping
Location: Perth, WA
URL: martincuthbert.com.au
Services Provided: SEO, Website Development

Campaign Start Date: Jan 2022
Campaign Type: Ongoing SEO Campaign

87% Organic Traffic Increase

SEO Case Studies - Martin Cuthbert

Initial Challenges

When Martin Cuthbert Landscapes partnered with us, they were facing several challenges in their online visibility:

  • Low organic traffic: Their website was not attracting the number of visitors needed to drive meaningful business growth.
  • Poor search engine rankings: Key service/product-related keywords were either not ranking at all or were ranking on pages 2 or lower.
  • Limited brand awareness: Martin Cuthbert Landscapes was looking to strengthen their presence in the local market.

SEO Strategy

Our SEO strategy for Martin Cuthbert Landscapes focused on three key areas:

  1. Keyword Research and Optimization
    We conducted thorough research to identify high-value, high-traffic keywords that aligned with Martin Cuthbert Landscapes’ services and goals. These included a mix of short-tail and long-tail keywords such as “Landscapers Perth,” “Landscape Architect Perth,” and prestigious Perth location keywords, such as “Landscaping Claremont” and “Landscapers Dalkeith.”
    Our optimisation efforts focused on key landing pages, meta titles, descriptions, and content.
  2. On-Page and Technical SEO Enhancements
    The website needed several technical improvements to boost performance and user experience, including:

    • Improved page load speed
    • Mobile responsiveness
    • Internal linking structure optimization
    • Fixing broken links and eliminating duplicate content
      Additionally, we optimised content for user experience and search intent to better align with search engine algorithms.
  3. Content Development and Link Building
    We developed a consistent content strategy to position Martin Cuthbert Landscapes as an industry leader. This included regular blog posts, recent projects, social media updates and informative landing pages that attracted organic traffic.
    We also implemented a strategic link-building campaign to gain authoritative backlinks from industry-relevant websites.

Results

Since the beginning of our campaign with Martin Cuthbert Landscapes, we’ve seen significant growth across several metrics.

Traffic Growth
Since, January 2022 organic traffic has increased by 87%.

Keyword Rankings
We achieved higher rankings for several key terms, including:

  • “Landscapers Perth”: From 28 to 2
  • “Landscape Architect Perth”: From >100 to 2
  • “Landscapers Claremont”: From >100 to 1

Overall, Martin Cuthbert Landscapes now ranks on the first page of Google for most of their relevant, high traffic keywords, compared to zero at the beginning of the campaign.

ORGANIC TRAFFIC INCREASE - 87%
KEYWORDS THAT INCREASED THEIR POSITIONS - 100%
PRIMARY KEYWORDS NOW ON THE 1ST PAGE OF GOOGLE - 78%

Client Feedback

Martin Cuthbert Landscapes is extremely satisfied with the progress of the SEO campaign. Here’s what they had to say:
“Thanks Peter, we really appreciate all your hard work and are very happy with the progress that has been made since you took on our company’s digital marketing. Regards, Martin Cuthbert”

Conclusion

The SEO campaign for Martin Cuthbert Landscapes has delivered significant results, and we continue to monitor and adjust our strategy to ensure long-term growth. By focusing on a tailored keyword strategy, on-page optimization, and ongoing content development, we’ve helped Martin Cuthbert Landscapes achieve their digital marketing goals.

Future Plans

As the SEO campaign continues, we plan to:

  • Target additional high-competition keywords to expand the reach even further
  • Continue developing link-building efforts to solidify authority in the industry