With the internet’s influence in our lives increasing with each passing year, any business that wishes to succeed in today’s economy must have an online presence. Invariably a significant part of that presence will be that business’s website, but simply having a website in place is not enough.
That website needs to be found by those looking for the goods and services which that business has to offer, and while there are many ways that can be done, the most effective is search engine optimisation, or SEO as it is more commonly referred to.
SEO involves a large number of tactics, strategies, and processes, and as some of these can be complex, unless the business owner already has knowledge of it, the work of SEO is best left to SEO consultants or agencies.
If you do employ an agency to carry out your SEO, not only will it be done correctly, but the results are more likely to come sooner and to a greater degree. The benefits to your business will also come in different ways, as we are about to explain.
Read More…
Getting better rankings for your business website relies mainly on SEO and its ability to convince Google’s algorithms that your website pages deserve to be ranked higher than they currently are. One way to achieve this is to hire an SEO agency to implement an SEO campaign for your business.
Whether you go down that route or wish to do your SEO yourself, you must know the ten major steps that almost every successful SEO campaign follows. Here are these ten steps:
Establish Your Objectives: if you do not have a target you will hit nothing. This is why your first step is to decide what your objectives are for your SEO such as choosing keywords to rank for and which pages you want to rank most.
Conduct A Website Audit: The next step is to assess your website to determine how much SEO is in place and how much work is required. Your website audit should assess the content, how it impacts user experience, metadata, and internal linking, and establish if there are any technical issues affecting the functioning of your website.
Identify Your Target Audience: One of the craziest things you can do is go ahead with SEO without knowing who your audience is. By knowing, you will be able to establish which keywords are the most applicable as well as the types of content you should publish, and which subjects that content should reference.
Read More…
When thinking about improving their online marketing, many local business owners have the mistaken belief that local SEO is just one action that exists in isolation. In other words, they think it’s akin to flicking a switch, and the improved rankings will magically appear.
As anyone who knows anything about online marketing and local SEO will tell you, it is actually more of a process than a one-off action. Further, that process can differ for each individual business, and the actions and services employed to improve local rankings may also differ.
There are many reasons for that, with the type of industry or business niche being a factor, the level of competition within the local area, and the amount of optimisation that has previously been implemented.
Despite all the individual differences, you will find several core services and tactics that almost every local SEO and online marketing campaign will employ. These are the ones proven to work in almost every scenario, and that research has shown Google to look out for them when calculating rankings.
Any local SEO agency that is genuinely concerned with helping you rank higher in the search engines will seek to implement as many of these services as possible, assuming your marketing budget allows for it to be included.
If you come across an agency that does not offer them you should tread carefully, as these core services can make the biggest difference, so why they would not include them demands some answers.
Here are those six core services that you should expect to see being implemented in any local SEO campaign that is going to be effective in terms of improving rankings.
Read More…
The primary reason that business owners in Perth want to have a new website for their business is the expectation that it will increase customer numbers and, consequently, their revenue. We are certainly not going to diminish that benefit, and as every business lives or dies based on how much profit it makes, this is obviously why a great website is critical to that business’s success or otherwise.
However, the good news is that beyond that core reason, there are many other ways in which a professionally designed website can benefit a business. You have to bear in mind that whilst the bottom line in terms of profit is hugely important, a business functions on many other levels and if these are having a positive impact, then the revenue and profit that flows from them will add to the success of that business.
To ensure that everyone reading this is fully aware of all the benefits that a professionally designed website from Northland Web Design can generate, here is a comprehensive explanation of them.
Website Functions As It Should
Obviously, you want any new website design to look great, but more important than how it looks is how it functions. Visitors to the website will put up with colours, graphics and images that might not all be to their taste, but when a website does not function properly, no matter how good the site looks, they will be gone.
Read More…
You’re surfing the web, scrolling through your social feeds, or maybe doing some online shopping when a compelling ad catches your eye. It’s highly targeted, seems to know exactly what you’re interested in, and leaves you thinking, “How did they do that?” Well, that “magic” is often the work of a digital marketing agency like Northland Digital, and today, we’ll dig deep into what exactly a digital marketing agency does.
The Genesis of Northland Digital
Firstly, let me introduce you to the world of Northland Digital. Established in 1998 by Peter Brittain in a modest lounge room in East Perth, it has since evolved into a global consortium of digital services. “We transform brands and grow businesses,” states our mantra, a vision that has guided us through a journey spanning over two decades. Operating from our HQ in Perth, Western Australia, we’ve got one foot in the Australian soil and the other stepping into different cities and continents across the world.
Read More…
Digital agencies have become the backbone of modern marketing, serving as the bridge between businesses and their online presence. They’ve evolved from traditional advertising agencies to a more comprehensive service hub, offering everything from web design to SEO and analytics. The question, “How do digital agencies work?” is best answered by showcasing what sets Northland Digital apart in this vibrant industry.
Who We Are
Northland Digital is not just another digital marketing firm. Based in Perth, Western Australia, we’ve been “Transforming brands and growing businesses” since 1998. We are a decentralized powerhouse with team members specializing in various domains, from SEO experts to web designers and programmers.
Our history is rooted in innovation. What began as a humble initiative by our founder, Peter Brittain, has grown into an organization that operates across cities and continents. Our commitment is to bring a unique perspective to every project, fueling our primary goal: “Building Business Online.”
Our Methodology
Every successful project starts with a clear strategy. When a client approaches us, the first thing we do is hold a comprehensive consultation. We don’t just hear you; we listen. Whether you dial our consultation line at (08) 6102 7444 or walk into our office, expect a robust conversation about your brand, objectives, and target audience.
Read More…
Whilst it might not be the most advanced nor even exciting element of your digital marketing strategy, the blog on your website can play a significant role in its overall success. One of the reasons for this is, that unlike many of the tools used within a digital marketing campaign, a blog provides multiple benefits.
Firstly, it is an excellent way of building trust and credibility with those who land on your blog and read the content there. With excellent content, it can give those considering your business the reassurance that you are professional and trustworthy and thus they will be more inclined to make the transition from prospect to a paying customer.
A blog also has a role to play in helping you rank your website higher on Google. Getting to the first page, and better still, the top positions for relevant search terms can increase the amount of organic traffic to your website exponentially. To achieve this, you must satisfy google that your website is relevant for those keywords and that it provides the people it sends there via searches a great experience, both of which can be achieved with great blog content.
One problem which can exist in the minds of business owners is that they know the benefits of having a blog, as just outlined, but are unsure as to how they make their blog tick all the boxes it needs to in terms of high-quality content. If you too are not 100% certain how you can create highly effective blog posts, here are seven simple tips which point the way.
Read More…
Navigating the digital landscape can be a daunting task for any business owner. After all, your brand’s online presence is a vital component of your overall business strategy. But how do you go about choosing the right digital agency to elevate your brand, especially in a landscape as diverse as Australia’s?
Identify Your Needs
Before diving headfirst into the ocean of digital agencies, it’s crucial to know what you’re diving for. Whether it’s SEO, web design, social media marketing, or a combination of these, pinpoint your needs.
Real-Life Impact:
“Since we started with Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and has achieved things no other company had. We would highly recommend him!” — Daniella Posner, Dental O So Gentle, Perth, WA
Identifying your needs will help you filter out agencies that don’t specialize in the services crucial for your business.
Read More…
If you have hired web designers to create a website for your business, we are going to assume that you gave them at least one call to action that you wanted to be included in the website’s design. If not, we further hope that the web designers advised you that your website should have a call to action.
Calls to action can come in many forms, and the reason for them will differ from business to business and website to website. For example, on a website for local divorce lawyers, the main calls to action are likely to be for the potential client to call or complete an enquiry form. However, on an eCommerce website selling lots of toys, there will be numerous calls to action appearing throughout the website on each product page and the checkout page saying, “Click To Purchase”.
When a website visitor follows a call to action, the term used to describe that is a conversion. Note, that when the subject of sales is being discussed, conversion is usually used to refer to a sale. However, for web design, a conversion is whenever a person takes the desired action. That action on many business websites is rarely a purchase but can be making a call, entering an email address, filling out a survey, or completing a “Contact Us” form, for example.
The point we must emphasise is that unless your business website has a strong call to action and that is supported by other facets of the website, then conversion rates are not going to be as high as you would want them. Here are five of the business website elements that can most influence conversion levels.
Read More…
Those of us old enough to remember the early days of the internet will recall that the idea of using video on websites was simply non-existent.
With the dial-up internet of the time and download speeds that would mean a text email often took up an hour of your life before they appeared on the screen, a video was the furthest thing from any business owners’ minds.
Come forward to today with superfast broadband, text email almost seems quaint in nature, with video now the dominant medium, so much so that literally every internet user watches at least one video clip each day.
That goes further to the extent that we can now watch streaming television programmes, movies, sports events, and send videos we have recorded on our mobile devices to friends and family, which they receive almost instantly.
Video is also an immensely powerful tool when it comes to SEO, but it has not yet been fully taken advantage of by a lot of businesses. That gives you the opportunity to step and use video to help generate you more traffic, and of course, more traffic means more visitors, and in turn more paying customers.
So, to take the first steps towards welcoming those paying customers, here are three ways in which video can help generate traffic to your website.
Read More…
It can be one of the most frustrating things about running an online business or an offline business that relies on traffic to its website. What we are talking about is spending time and money to generate traffic and get visitors to your website but finding that they either leave soon after, or worse, they click away immediately.
Not only does this do little to improve conversions and sales, but it can also negatively impact your website’s rankings on search engines. Google measures what is termed ‘bounces’ from your websites, which is how many people arrive and then leave within a few seconds.
The other relevant measure is the amount of time that someone remains on your website. That will include an action like them clicking through to other pages and reading or viewing the content that you have created. The more they do that, the longer they stay on your website, and in Google’s view, that means your website is engaging visitors.
The upside of that is improved ranking, so from what we have discussed so far, the goal should be to ensure that your visitors have a reason to remain on your website for as long as possible.
The other important point to remember is, not only does it mean better rankings but if someone remains on your website, they are more likely to become a customer, which is surely the goal of most businesses.
So, you want to keep visitors on your website for longer, but how? Well, here are 5 ways it can be achieved.
Read More…
One of the keys to running any successful advertising campaign, especially if it is being done on Google Ads, is effective management. Many business owners are under the misconception that a Google Ads campaign is a ‘set and forget’ exercise, but nothing could be further from the truth. In fact, if you set up a campaign, and then simply ignore it, it’s a sure-fire recipe for lots of ad spend and very little in the way of positive results.
On the other hand, with the use of effective Google Ads management and that management being an ongoing operation, the results you can see will not only be positive, but they will improve as the adjustments and actions which are implemented take effect. As with many aspects of online marketing, managing a Google Ads campaign has some essential principles which should be followed.
Read More…
When it comes to digital marketing, email marketing is extremely effective – especially if you already have a well-developed mailing list to send your emails out to. Writing a marketing email is relatively cheap compared to other forms of digital marketing, and when done right, can lead to great conversion rates.
However, even the best email marketing experts can sometimes have trouble with low response rates to their emails. Sometimes, your entire approach needs to be changed, while at other times, you only need to make small changes to the way you do things.
Read More…
Northland’s digital marketing company, Slinky Digital has won the web design and digital marketing contract with World class yacht designer Sam Sorgiovanni.
According to Sam Sorgiovanni, the Australian lifestyle of sand, sea and sun and the appreciation of other cultures has had a hand in ensuring his success in yacht design. However, without the passion he has for design and the insistence on excellence in every single detail, Sorgiovanni may not have risen to where he is today, one of the top super yacht designers whose work is always in demand.
From achieving his BA in Industrial Design, Sorgiovanni’s career path was set when he was taken on by Australian ship builder Oceanfast and mentored by the legendary Jon Bannenberg in all things to do with yacht design. His innovative designs and his attention to detail quickly accelerated his career until after 12 years he decided to follow his dream which culminated in setting up the Sorgiovanni Interiors and Sorgiovanni Designs Studio in Fremantle, WA, in 1997.
Read More…
Despite its aims remaining the same – to advertise your business and increase your income – marketing has changed significantly over the past couple of years with the digital revolution and the rise of technology. Although they are still used, traditional marketing streams like television and newspaper advertising have been somewhat pushed aside by digital marketing techniques such as search engine marketing and email marketing.
However, digital marketing is a relatively new field, and a lot of ‘experts’ actually don’t have a clue what they are talking about. This means that they often make mistakes, and some of these mistakes could be harming you and your business right now.
Read More…
Australia’s most reliable automatic pool cleaner, Kreepy Krauly has decided to go forward with Slinky Digital as it’s design agency and digital marketing partner.
Kreepy Krauly is Australia’s #1 brand of pool cleaner. Manufactured from top quality materials and built to deliver years of continuous use, they are widely considered to be the most robust and reliable of all the automatic pool cleaners available on the Australian market.
We are very excited to be working with Kreepy Krauly on their SEO, AdWords and web development services.
When it comes to SEO a large amount is written and spoken about backlinks, and that is understandable given the power that they can add to a website ranking. However, there are many things that website owners can do closer to home, which can also result in increased rankings.
What we are talking about are some strategies that are often overlooked or are simply not known by the website owners as actions that they can take with regards to the SEO of their website. They include onsite optimisations plus making use of tools that are available to you.
Updating Your Existing Content
One mistake many website owners make is that they think once a piece of content has been published on their website, that it is there for eternity and can basically be forgotten about. Existing content should be seen as something which is organic, and just like the plants in your garden, content can be given new lease of life.
This is especially true of articles and blog posts that you may have on your website and which are older than 12 months. It is likely that some of the content is out of date anyway, so it is not even of any use to someone who might happen to stumble across it while browsing your website.
In order to properly update your content, you need to take a 7-step approach as follows:
Select The Content To Be Updated: You will want to find articles that are getting most traffic, but which rank towards the bottom of the first page or are on page 2 of Google. You also want the content that has been written well but does not include the keywords you are trying to rank for.
Read More…
Facebook is one of the most popular social media platforms in the world. A recent study estimated that over half of Australia is on Facebook, which means that you should take advantage of it when trying to advertise your business. Social media marketing using social media platforms is relatively simple, but some platforms are easier to advertise on than others.
Facebook is one of the simplest platforms to advertise on. It offers two forms of advertising – traditional adverts and promoted posts. Promoted posts are great for people with their own business page and existing Facebook presence, as they can help your posts reach more people. Creating a perfect Facebook promoted post is relatively simple, and involves the following steps:
Read More…
Australian Formula 4 Champion, Jordan Love has chosen Slinky Web Design to create and look after his online presence.
Update: 20 Dec 2016 | Jordan Love Gets Porsche Deal
Jordan Love gets the 2017 Jamey Blaikie Porsche Scholarship. Read more at Speed Cafe
Read More…
If you have a background in marketing and advertising, you will already be aware of the importance of having a strong brand built around your business for its success. That is why you see a lot of businesses reveling in their successes. The thing is that not all businesses understand how crucial branding is or even understand what it really is. It is not just a good logo, there is a lot more to branding and it needs investment of time and money. It needs to be nurtured and built from the ground up to give your business the kind of visibility and following that will make it successful. Here are the three reasons you need good branding for your business if you want long term success. It needs to be nurtured and built from the ground up to give your business the kind of visibility and following that will make it successful. Here are the 3 reasons you need good branding for your business if you want long term success.
What is Branding?
In order to understand the reasons, let’s take a brief but important look at what branding is. It’s not just something that’s meant to make an impression on customers. It is something that allows your customers to effectively know what they can expect from your company. It is what distinguishes your company from the rest in the same industry. Your branding makes it clear to the customers that what you have to offer is better than what the competitors do. Now let’s take a look at the reasons why it’s important for your business.
Read More…
